RutlandHerald.com - We Are Vermont

Crowd mobs Taco Bell opening



Cars line up at Rutland’s new Taco Bell on Wednesday. During lunchtime, customers waited in a 25-car line at the drive-up window and lined up outside the restaurant to get in.

Vyto Starinskas / Rutland Herald

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By TERRY BADMAN Herald Correspondent - Published: July 24, 2008

Rain fell through the Wednesday afternoon lunch hour, but that didn't stop hundreds of local chalupa-starved residents from lining up for the grand opening of the new Taco Bell on Route 7 in Rutland Town.

"I was gonna put a tent out and camp on the lawn," area local Joe Lattuca said.

Lattuca, dressed in a multi-colored wool poncho and a festive Mexican sombrero, stood in a line that stretched from the cash register inside, out the entrance doors and around the building as rain drizzled down on the crowd.

He said he waited "like a month" for the Taco Bell to open and hoped to order the "Grande Meal" when he finally reached the counter.

Cars backed up out the drive-thru spilled onto Cop John Drive, which was littered with parked cars stretching all the way down to the Holiday Inn.

The wait time for cars at the tail end of the drive-thru line was estimated at around 50 minutes at lunch time.

"We knew it was going to be big," Matt Prouty, Taco Bell operations leader, said. "We expected this and we're excited to be here."

Customers anxious to get taco fixes were waiting outside the Taco Bell doors as early as 7 a.m. Wednesday— three hours before the doors were set to open.

"We actually waited an hour to get in," Peggy DiDio said as she was finishing up her nachos.

DiDio said she would often drive to New York or New Hampshire to cure her Taco Bell cravings. She was glad Rutland had finally made things a bit more convenient.

On Monday, a "simulation training" confused many excited local residents into thinking the new franchise outlet was actually open for business. The exercise was designed to train Taco Bell employees on how to deal with drive-thru customers.

Dozens of cars were turned away after attempting to place actual orders at the drive-thru screen.

"The town seems really excited," Taco Bell area coach Frank Cottone said. Cottone said there are plans to build five more Taco Bell restaurants in Vermont, but they are still deciding which towns to build in.

As with any new craze, Cottone said, he expects high turnout and sales during the first few weeks of business. He expects certain things — such as cars backing up traffic and lines stretching out the door — will die down after the initial rush.

But if the long lines, sombreros and gorditas of Wednesday's grand opening are a sign of things to come — especially as a cheaper alternative to other restaurants in the area — the new Taco Bell should have no problem serving the needs of Rutland's late-night taco cravers.

"If they keep coming, we'll keep serving," Prouty said.








READER COMMENTS


I WENT TO THIS PLACE ON THE 26TH AND LET ME TELL YOU I STOOD IN LINME FOR 30 MINUTES AND THEN ORDERED AND STILL HAD TO WAIT FOR ANOTHER 45 MINUTES I HATE THE FACT THAT THEY DO NOT HAVE ENOUGH WORKERS THERE TO HELP GET OUT CUSTOMERS FOOD I KNOW I AM NOT GOING THERE AGAIN UNTIL I KNOW THEY HAVE BEEN IN BUSINESS FOR AWHILE AND THEY HAVE MORE WORKERS I LOVE THE FOOD BUT THE WAIT IS WAY TOO MUCH FOR SOME PEOPLE WHO HAVE KIDS WITH THEM OR ARE IN A HURRY FOR LUNCH BREAK AT WORK !!!
-- Posted by dum 2 dum dum dum .... on Sun, Jul 27, 2008, 12:41 am EST

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It's a very sad story.. Vermont is so behind on times it's unbelievable! It's hard to believe our town gets excited over taco bell, now that's sad! And I agree the Rutland Fair is pathetic!! Rutland Has NOTHING for these young kids to do, the whole town is sad...


Wanda
-- Posted by wanda Russell on Fri, Jul 25, 2008, 9:39 am EST

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I've been reading a few comments that seem typical of some views in this state that everything needs to be "local." I tend to agree in some ways - buying local veggies, fruits, berries, milk, etc wherever possible; poking around local shops, etc. But being in technology, I have to say that Vermont is severely lacking in some wares. Food is fairly decent, but does not replace hankerings for particular kinds like Taco Bell or White Castle, which may be chains but offer something no one else seems to alight upon.

That being said, my husband and I waited for 20 minutes in line just inside the doors on Wednesday evening. Previously, we'd been traveling at least an hour in any cardinal direction to satiate our hunger for the simple, inexpensive, tasty treats that Taco Bell has to offer. We'd been anxiously awaiting the grand opening since we heard about it 52 days before it's Monday open date (which, we discovered, was moved to Wednesday).

It's sad that people are starving in our world. It's sad that wars happen. And it's horrifying to think that people can be cruel to other people and animals. But is it really sad that a Taco Bell opened in Vermont? I don't think so. If the demand is there, it's great. Over the years I keep reading about how the younger folks don't have anything to do, and I suspect that the design of our new Bell is such that it may even become a local hangout for some of our youth. The people who love TB's food and cannot find the likes of it anywhere else in the state finally have one closer when folks are so concerned about gas prices and pollution. (Read: OMG, now we can eat TB without planning a day trip up to Burlington to avoid wasting gas [no pun intended] on just food!!) Someone mentioned minimum wage, and I agree, it's tough to live on that, VERY tough. But our own State sets that wage, and people need jobs, and there have been writeups on youth taking more and more jobs away from people with families to feed. So, if Vermont business doesn't want to support families with higher-paying jobs (or can't), at least there's something that will hopefully be around a while that can help support them and our youth's desire to earn their own spending money. I'll tell you now that most of the staff I saw there were indeed young!

Further, I know traffic has been a concern. But it's true the initial novelty will wear off and that won't be quite so bad. This has been a good test of just how bad it might get, even in Fall and Winter with our annual out-of-state visitors. Taco Bell has been perfectly placed in a location where if there's going to be waiting, there's a place to wait. There are several places that can feasibly be exited from, too, especially if you're a regular and thus familiar with the area. Visitors may be the only real problem, and only if they're patient enough to wait in a line the length of the state.

Being so excited over a chain restaurant may seem silly and perhaps it does give people the wrong impression about Vermont... but I think it's a testament to the inner child which refuses to stop enjoying life wherever possible. And it's got to be better than McDonald's and other such places where regulars tend to turn into blimps. I've seen very few heavyweight Taco Bell aficionados. (The spice wouldn't permit it!)

Now, I'm not that versed on politics and economics, so it's quite possible I've got my head some place the sun doesn't shine. But with the few brains I have, I think it was a win for us and I for one totally support any business that's unique for our area and wants to do well. Taco Bell fits that bill.
-- Posted by W L on Fri, Jul 25, 2008, 7:11 am EST

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hmmmm...... Mr. Engrem, the saddest story is also the most read story. And we do need an IHOP, and an Arby's (again). This story was not sad, the Vermont State Fair is sad. This fair, which we boast as something great, is the poorest excuse for a state fair in which I have ever seen. What they need to do is have a 4-H fair in Rutland and move the state fair to Colchester. Then we can have a Rutland County Fair.

NoneNone: Would you rather have our town be known for something that is voilent or drug related? At least this is a positive story for Rutland in such a dark time.
-- Posted by R Parker on Fri, Jul 25, 2008, 6:29 am EST

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Kenny:

Some of us were not living in or near Rutland all those years ago ... not that its in any better shape nowadays ...
-- Posted by Strange Days on Thu, Jul 24, 2008, 9:22 pm EST

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Where were all these people when the first Taco Bell was in town?
-- Posted by kenny hart on Thu, Jul 24, 2008, 5:39 pm EST

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This is one of the most pathetic stories that I have ever read about Rutland.
It is a sad day indeed when such a big deal is made out of a chain restaurat.
-- Posted by Andrew Peck on Thu, Jul 24, 2008, 4:58 pm EST

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While it is good to see a new story that has a light note, it is a bit sad that people wanted to camp out for a .79 taco. I am all for variety but it saddens me that industry keeps being replaced by retail. It is not easy to support a family on minimum wage!

I did hear the individuals that called in to Z97 talking about waiting on line for the opening since 5:00 AM. Keep in mind that the morning show is now a national syndication....Rutland was recognized for having a very enthusiastic group of people waiting for hours for Taco's.

Is this really what we want our town to be know for?
-- Posted by None None on Thu, Jul 24, 2008, 12:46 pm EST

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I find it a sad commentary on our society that the opening of a Taco Bell would draw more people than the VT State Fair.
-- Posted by John McKenna on Thu, Jul 24, 2008, 12:45 pm EST

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To Mr. Engrem:

Why do you call this story sad? The Herald is merely reporting a tidbit of news, thankfully, that isn't political, war-related, or dire. Taco Bell is merely a franchise with its own style of food. People certainly have their own opinions about it, just as people do about the other fast food chains in our city. If you don't like Taco Bell, don't eat there.
-- Posted by Strange Days on Thu, Jul 24, 2008, 12:26 pm EST

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** NO IT DOESN'T ** (see comment below)
This story may be the saddest story about Rutland I have ever read.
-- Posted by John Engrem on Thu, Jul 24, 2008, 11:08 am EST

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Now Vermont needs a Ihop
-- Posted by Eloise Greene on Thu, Jul 24, 2008, 7:47 am EST

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