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Big-screen films set for Paramount



David Giancola (left) and Bruce Bouchard are ready to light up the screen at the Paramount Theatre.

Vyto Starinskas / Rutland Herald

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By STEPHANIE M. PETERS STAFF WRITER - Published: November 5, 2009

When "Gone With the Wind" debuted in 1939, it was one of many now-classic films screened before huge audiences at the Paramount Theatre during the theatre's 50-year run as a movie hall.

This month, history has a chance to repeat itself, as the Paramount reprises its role as a haven for movie lovers with its first "Big Flicks at the Paramount" film series.

It kicks off Nov. 21 with 1:30 p.m. and 6:30 p.m. showings of the classic tale of Scarlett O'Hara and Rhett Butler.

In the weeks following, 11 additional films – all but two from the American Film Institute's annual Top 100 list of the most popular films of all time – will be screened in the theater as a test run.

The theater has a brand-new screen, sound and projection equipment, a concession stand and ticket prices at $6 for adults and $4 for children. Its board just needs to know if there's community interest.

"What we're really selling is the big-screen experience," said Executive Director Bruce Bouchard. "Everyone's seen 'It's A Wonderful Life,' 'Casablanca' and 'Citizen Kane,' but we want to them to come back out and have the big screen experience."

Screening films at the Paramount has been a goal of Bouchard's since before he even secured the job at the theater 20 months ago. He'd driven around town trying to get a sense of the community and immediately realized that he would have to develop programming that was accessible to everyone, including the most cash-strapped residents. He saw movies as a way to do that, he said.

Thus, the theater sought a $26,626 Vermont Arts Council grant to help get the project off the ground. It was awarded in the spring, but the theater's board and staff quickly realized they had underestimated the cost of having a company set up the theater for movies. So they undertook to do it themselves.

After a 10-month process that's included everything from the construction of a 700-pound steel frame for the screen by board member Dan Querrey's company, Querrey Industrial, to finding and purchasing the perfect projector, a Xenon 4,000-watt Lamphouse, the project is ready to go.

Board member David Giancola, who describes himself as the project's "film czar" and is also president of Edgewood Studios, played a large role in overseeing the effort.

"I wanted something big, special and unique that Rutland could be proud of," he said, explaining his advocacy for doing the project right – with the largest screen and clearest sound and picture possible.

If the initial run finds success, Bouchard said the theater will likely try a series of second-run films, which are those that just come off their run as new releases at the Cineplexes and Movieplexes of the world. Bouchard cites "Julie & Julia" as what would currently be considered a second-run film.

"It never came to Rutland," he said, referring to Rutland's recently defunct Movieplex 9, which closed Oct. 13. "The nearest screen that showed it was 64 miles away. Here's a perfect title that everyone was talking about and were frustrated they couldn't see."

Afternoon-long marathons of Three Stooges shorts or Warner Brothers cartoons are a goal Giancola envisions for later this winter.

"I'm looking for programming that makes sense for everybody," he said. "Not just independent films, not just blockbusters."

The Paramount Theatre will soon post the full lineup of films, dates and show times on its Web site, paramountvt.org.

stephanie.peters@rutlandherald.com








READER COMMENTS


I am sure I am not speaking for all the thirty-somethings in Rutland, but am sure I am not also completely alone in my sentiment. The live entertainment brought to the Paramount fails to address the interest in political and cultural depth that motivates me from my home. My spouse and I struggle with increasing taxes and bills, and to pay a babysitter on top of the $20 or $30 ticket prices for regular venues is just a luxury I certainly can not afford. I certainly can not bring myself to take on this expense to see Andrew Dice Clay or Red Neck Tenors! Independent films, activist documentaries or speakers, these could move me to stretch my financial comfort zone. I think showing independent films, classics, and those about causes/ social concerns and movements are greatly needed to make those of us in Rutland to feel more connected to the greater world of culture and the world.
-- Posted by none none on Sat, Nov 7, 2009, 11:28 pm EST

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good grief charlie brown, I thought this was a place to post a opinion, yea or ney, but all this is used for is bashing each other.
I am from the generation, that was fortunate enough to pay 12 cents, for a double feature, it was the more elite movie theater. but now I'm afraid my generation is of the rocking chair group, who would really like to re-live the good old days, unfortunately, there is a whole other generation,
who is really more into '''Net Flix'' the big screen experience is awesome, i still go to movies, out here, there is nothing like them, I wish this project success,
but might be wishful thinking.
-- Posted by carole shackleford on Fri, Nov 6, 2009, 9:27 pm EST

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As I read this article and the comments that followed it, I chuckled to my self. I had memories of sneaking into the Paramount to watch movies. I know.I know, it's not PC. but it was fun at the time. Being a kid and not truly hurting anyone the way things are nowadays. Maybe the management will have a "sneak-in" day, pay on the way out? Pay what you think it was worth? Who knows? It was a nice chuckle anyway. Dinner theater? I just hope they do something before spring, so there is something to do in the city over the winter. Good Day,CCF
-- Posted by Clyde Fitzgerald on Fri, Nov 6, 2009, 6:58 pm EST

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Classics at the Paramount is awesome! If you have a chance to see Casablanca on the big screen--do it!
-- Posted by Lives in Colorado on Fri, Nov 6, 2009, 4:17 pm EST

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Ah Ned Frost you are too funny. I recall watching those movies with my Dad when I was little. I'd definately drag him along to see those again... thanks for the memory :)

I think it's a great idea to show classics at the Paramount. I also agree that one or two email blasts probably won't be enough marketing to capture the audience. I wish the Paramount good luck with this venture! I'll be there to see Gone with the Wind! Perhaps convince a few of my friends to join me for a "girls night out" What fun!
-- Posted by Jody Frederick on Fri, Nov 6, 2009, 1:09 pm EST

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I wish the Paramount the very best of luck!

In my dream world, we all get a chance to see CAPITALISM -A LOVE STORY before it goes to video...
-- Posted by lizr None on Fri, Nov 6, 2009, 11:42 am EST

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Hey That Guy-
you are full of great ideas about what the Paramount should do for you and how much $$ you can collect from it.

In addition to all the demands you have delivered, how about volunteering to help the Paramount get the word out? How about a little selfless service to the community, or are those words in your vocabulary?

The world does not exist to serve us, but v. v., by the way.
-- Posted by lizr None on Thu, Nov 5, 2009, 11:31 pm EST

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Well, they won't see my butt in those seats unless they are playing "Cannonball Run" or maybe "Every Which Way But Loose."
-- Posted by Ned Frost on Thu, Nov 5, 2009, 10:43 pm EST

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Personally, I think its a great idea! I can't believe that there are people arguing about this with these postings. Why not have a movie night once a week at the theater? We no longer have a movie theater in Rutland folks, or have you not noticed? I don't care if they are old movies or new movies. I have never seen the film "Gone with the Wind" and I would love to see it for the first time on a big screen as it was made to be seen. And If you are a Wizard of OZ fan? You have not seen it until you have seen it on a big screen. It is amazing!!! So I hope the run with this idea myself.
-- Posted by mary fitzgerald on Thu, Nov 5, 2009, 10:39 pm EST

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Most of the nay sayers to this article do not remember what it was like to go
to the movies back in the day when the Paramount was a movie theater
but i sure do.
I have been there after for plays and other things but my fondest
memoires were going there to see movies from the balcony
and good old family time together
the big movie theaters wanted to make big money because rutland is a city.
but rutland is more of a home which means
we are more than a city we are a comnuity
of friends and family not big city folks or dealers.
I hope that they do good with this because it would mean a lot to people
Who remember the paramount for what it can be to the city and the people
Live theater will not fly Except for School Performances
besides 6$ is better than 8$ for a seat with more crap on it than a game table.
-- Posted by jerry carleton on Thu, Nov 5, 2009, 6:14 pm EST

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I think this is a great idea. Some of the suggestions that have come up in this forum were also very good. I hope it works.
Colleen, I hope to run into you there one evening!
-- Posted by Comfy Anon on Thu, Nov 5, 2009, 5:42 pm EST

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Interesting idea. Quite poorly timed. Probably desitined for failure. I'd ask to see the market research behind all this, but I suspect that it consists of Bouchard having "...driven around town trying to get a sense of the community". While I wish them luck, I have the feeling that this will be yet another business venture based solely on "high hopes" and not much else. After all, they did need a "...$26,626 Vermont Arts Council grant [just] to help get the project off the ground."
-
-- Posted by Bill O. Rights on Thu, Nov 5, 2009, 4:30 pm EST

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CC -- now you're on to something: marketing the old-fashioned "night at the movies" concept as a DESTINATION event, rather than merely part of a movie schedule. Build entire evenings around multi-show presentations. Schedule busing from Killington Resort, create a cooperative marketing program with certain downtown eateries (Table 24, Little Harry's, Sabby's, Tapas), put out Center Street signage up the ying-yang, maybe even offer indoor / outdoor movie nights during the summer, for as long as the Pit still exists.

Theme weekends: the Godfather trilogy. The Star Wars trilogy (the three good ones, anyway). Classic Western Weekends. The Blue / White / Red trilogy, if you want to get a little more esoteric. Italian cinema weekends -- and work with the Italian restaurants in the area. Diversify, combine and cooperate!

Use the failed comedy workshop weekends from a couple of years back as a model, but with movies instead. (And for God's sake, hire different personnel to run it, if need be.)

No matter what, the Paramount needs to do their best to make these showings capital-E Events, from start to finish. Make people feel like this is something more special than a mere replacement for Cinema North. It doesn't have to be expensive -- they just need to recapture the big-crowd communal vibe that events like First Night used to have, that events like Friday Night Live currently have (for the most part).

OK, I'm talking myself into this one... but only if the Paramount busts their butts on making this a Community Event. The somewhat haphazard, send-out-some-emails-and-hope-for-the-best typical Paramount advertising approach won't work. They'll have to create an atmosphere in which people will want to go because, hell, everybody ELSE is going to be there -- and it's a cool, inexpensive thing that Rutlanders do on a Saturday night.

And if the Paramount does ANY of this, I'll expect my consultant's check right away. Just make it out to "That Guy", Rutland, VT.
-- Posted by That Guy on Thu, Nov 5, 2009, 4:29 pm EST

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Awesome idea! I'll certainly go to movies that look interesting...
-- Posted by Dave None on Thu, Nov 5, 2009, 4:24 pm EST

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I think there's plenty of interest in the area to support this idea, regardless if the indigenous Rutlanders would support it. If you asked, I'm sure a third of the "critical mass" of Rutland's population wouldn't answer your question or bother to support or give feedback about anything going on around them. That shouldn't deter anyone from trying to improve on what there is to do around here.
I'm sure many people in the surrounding area would even drive a little distance to see "North By Northwest" on a big screen. The local schools and colleges with students in film studies could coordinate with the Paramount for matinees. This could even be a niche that may draw some skiers off the mountain in the winter, which is something Rutland needs to find ways to do desperately.
Just as long as they don't revert to that "it's good enough for Rutland" mentality that usually swipes the legs out from under good ideas around here. For example, no more "My Big Fat Greek Wedding", they've shown that every year at the Downtown Flicks.
-- Posted by concerned citizen on Thu, Nov 5, 2009, 3:32 pm EST

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I think its a great idea! Every seat that is filled is money in the Paramounts pocket. I will be there!
-- Posted by Colleen Wright on Thu, Nov 5, 2009, 1:54 pm EST

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Well, lizr, here's my question: IS this "what we all SAY we truly want"?

It's what YOU want. It's what I want. But is it what a critical mass of Rutland's population wants? And has anyone ever asked?

Maybe that's part of the problem...
-- Posted by That Guy on Thu, Nov 5, 2009, 1:29 pm EST

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Rock on negative thinkers and dismissive responders...if it makes you feel better. pseudonyms are used on many blogs to free up the dialogue, and esp in a small town, that would seem a wise goal.. but I guess that you are new to this medium.

and YES That guy.. (or whatever) your description DOES accurately depict the gross caricature that is the Rutland State Fair, except I forgot to add exploitation of animals. Is this a reason to continue to drag the town downwards?

AND I appeal to everyone in the community who truly cares about quality entertainment to get off your butts-- even in the middle of winter --and support the Paramount in its desire to give us what we all SAY we truly want.

We want a better town? This is a big part of it. Putting our money where our mouths are.
-- Posted by lizr None on Thu, Nov 5, 2009, 12:49 pm EST

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My point is that your opinions are useless to the conversation when you don't have the courage to tie your real identity to the opinion. In case you lost my meaning when I made the anatomical reference I was calling you an unpleasant name and I was willing to do so publicly.

You and the other idiots (did I say that out loud) are offensive. When a childhood friends father was killed in a horrific car crash your ilk was there to add to their pain with references that somehow running a red light deserved a death sentence.

I, and the entire Rutland Herald reading public do not respect your opinions and your BS. If the Herald (and the entire news papering community) would require real names and allow real debate we could end your pathetic rants and actually discuss issues intelligently. Good Day, A-hole I won't be reading your response because I don't care what you think!
-- Posted by Stephan Thayer on Thu, Nov 5, 2009, 12:27 pm EST

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Good Lord, lizr, where do I even start?

Who said Rutlanders ONLY like their movies soaked in blood? Who said that the masses of the Greater Rutland Area, washed and unwashed alike, will only take their entertainment straight up with special effects, T&A, terrible dialogue, no plot and seven or eight car crashes? (OK, I've just described most of the Rutland Fairgrounds schedule, but I think you get my point.)

Look at the Paramount Theatre, lizr. NINE YEARS of events, shows, concerts and performances under four different executive directors, and the place is still struggling to stay alive. Is it because every single ED has been an incompetent boob who can't run a theater? Is it because they've all deliberately, doggedly chosen live entertainment options that no one wants to see? I highly doubt that!

What of other past attempts to bring a little "culture" into our humdrum lives? First Night Rutland? Gone. Crossroads Arts Council? Gone. The Chaffee Arts Center? Wonderful, but truly underutilized.

Here's the thing, lizr: I really, truly hope that there IS a large group of people in Rutland "aching to have their needs to envision a better world met aesthetically, purely because this group is victimized by substandard schools [say what?], unemployment and general ignorance and misery", and that they like to buy tickets to second-run movies...

... because Lord Knows, lizr, this "group" has had plenty of opportunities to enrich their lives through the arts in Rutland, and have largely chosen to ignore those opportunities to date.

Who knows... maybe they just need a vivid visual dose of the Old South in flames to set them on the path toward cultural righteousness. Stranger things have happened.
-- Posted by That Guy on Thu, Nov 5, 2009, 12:01 pm EST

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How incredibly exciting! Now - with the final demise of the (useless) mall cinema, Rutland needs movies of quality more than ever! And to those who think (like That Guy) that Rutland's blue collar population will never be served by intellectually challenging, visually extravagant movies such as the old big screen classics and the newer ones like Julie and Julia, and Angels and Demons, Milk, and other movies that Rutland was denied in the past...

I can only say that assuming that a working class population is only served by war movies, horror and blood and guts is the WORST kind of classist assumption. To think that there are no souls in that group that are ACHING to have their needs to envision a better world met aesthetically, purely because this group is victimized by substandard schools, unemployment and general ignorance and misery is pure BUNK.

If anything this is a group that is crying out for new input, that needs a movie -as-a -short-vacation-from-life worse than ANY of us..and if they can learn something from it, envision other possibilities.. well, Hallelujah!

To ascribe/project poverty of spirit to those whom we allow to continue to live in miserable circumstances is perhaps not very far removed from the Puritan roots of New England, in recent times revisited by Ronald Raygun, our infamous President of "ketchup as a vegetable" fame. I don't think many of us are nostalgic for a return to Dickensian days, close as we are to that fate.

It's a short hop to say that these people don't deserve to be exposed to better, as they could never appreciate it, and from there to go to what we are on the brink of now, accepting a PERMANENT underclass in Rutland, as if that were a TOLERABLE evil in a wealthy state such as Vermont.

The complacent acceptance of human suffering in Rutland's population is a little bit of evil in our own souls, and I encourage us all to look within and root that evil out.
-- Posted by lizr None on Thu, Nov 5, 2009, 11:25 am EST

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The pricing is definetly more realistic in todays times. The thought of movies at the Paramount is awesome! I remember as a young child seeing my first movie there. Wow that was a long time ago. I know alot of people that would go to the movies there, mostly because of the price of admission. parking stinks, but ya take the good with the bad..Good Luck Paramount!
-- Posted by SB None on Thu, Nov 5, 2009, 10:39 am EST

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My point, Stephan, is that the Paramount has slowly but surely been replaying its first few decades of history in fast-forward over the past few years, and that concerns me.

After discovering that Discovering... Live... Entertainment isn't as easy a sell in Rutland as one might have hoped, the Paramount is revisiting history and pinning at least part of its financial hopes on Discovering... Previously-Seen... Filmed... Entertainment, instead.

And hey... if a couple of board members can personally and professionally benefit from installation of said movie screen -- either in the construction of the screen or in having a place to debut one's latest D-movie -- all the better for them.

I love live entertainment. I love classic movies. I love all of the artsy little events that a Paramount Theatre can bring to an area such as this.

But I am also quite aware of the fact that there are fewer and fewer people like me in this area as time goes by. And I am also all too aware of the fact that, while there may have been regret within the circles that Bruce Bouchard travels in that films like "Julie and Julia" didn't come to Rutland, I'd wager that the majority of the the increasing poor, increasingly blue-collar (or no-collar!) local population couldn't have cared less.

It's no secret that the Paramount isn't doing well this year, and has never really gotten it's footing since a splashy opening over nine years ago. Who knows? Maybe this is what will help right the ship -- or, at the very least -- making the cash flow a little less "red". Maybe people will be content to plunk down six bucks to see anything. Maybe the Paramount can turn back the clock and offer a "Golden Era of Movies" experience that resonates with enough locals to keep the place running.

We'll all soon find out, won't we?
-- Posted by That Guy on Thu, Nov 5, 2009, 10:33 am EST

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This is a great idea!
-- Posted by Tom Joyce on Thu, Nov 5, 2009, 10:31 am EST

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It's an excellent idea, half the movies at the Movieplex weren't worth the money to see, showing some classic films on a silver screen in a classy setting is a perfect niche for the Paramount. Hitchcock double features, classic horror movies for Halloween, film noir classics... great idea and perfect timing.
-- Posted by concerned citizen on Thu, Nov 5, 2009, 10:15 am EST

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I watch the nay-sayers hiding behind the annoying fake names and anonymity of the screen name, bashing and chiding and tearing down. Opinions are like anuses, everyone has one.

If you are not part of the solution, you are just part of the problem.

Keep up the good work, those of you trying hard to make Rutland better and bring culture and life to a great community.
-- Posted by Stephan Thayer on Thu, Nov 5, 2009, 10:06 am EST

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Um... didn't the Paramount try this already? A few decades ago? More than once?

A Santayana quote about learning from history comes to mind...

(And for what it's worth, if Bouchard really thinks that "Julie & Julia" was a movie that "everyone was talking about" in the Rutland area, he's misread this region's cinematic tastes about as badly as he's misread their live entertainment tastes.

Don't get me wrong -- I enjoy smaller films and live entertainment, too, but Rutland isn't Burlington, and basing future ventures on what a handful of Paramount regulars want is a potentially dicey move.)
-- Posted by That Guy on Thu, Nov 5, 2009, 8:53 am EST

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6 dollars is not bad at all, an afternoon of the three stooges on the big screen sounds like a ball especially if they are serving beer with the movies
-- Posted by None None on Thu, Nov 5, 2009, 7:42 am EST

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