New brews for made for Vermonters hit marketBy Elicia Mailhiot
Correspondent | September 16,2013
Vermont is home to several breweries that attract beer lovers from across the country. Recently, one local microbrewery joined forces with another local retailer to create a beer for — you guessed it — locals.
Last year, Woodstock Farmers’ Market owner Patrick Crowl approached Rock Art Brewery of Morristown hoping to embark on an adventure to create an ale to celebrate the market’s 20th anniversary. The result was “The Farmers’ Ale,” a well-received artisan beer. The collaboration was such a success that the two partnerships decided to do it again.
Now, there’s something new brewing. The Farmers’ Simcoe IPA was released in July and is now available at the Woodstock Farmers’ Market. The brew comes in a 22-ounce, dark brown bottle known as “The Bomber.”
What makes the ale different from others is that during its creation, Rock Art Brewery used only a single type of hops to distinguish it from other craft beers that feature a blend. The single hop method produces a dark, rich beer with citrus and piney tastes, all characteristics of Simcoe hops.
The collaboration has been successful once again. Crowl explains how the market was fortunate to be able to complete both projects with the microbrewery.
“Rock Art is a small microbrewery whose absolute commitment is to artisan, small batch and seasonal brews,” said Crowl. “They make outstanding ales and are able to make small enough batches for it to be affordable for us.”
The success of the new ale is something Crowl was sure of from the beginning based on the two company’s similarities.
“Most importantly, Rock Art and Farmers’ Market have shared visions of attention to detail, outstanding quality and great service. So it wasn’t like we decided to simply throw a label on any old beer or ale,” he said. “Matt (Rock Art’s co-owner) is a laid back version of a mad beer scientist. (He is) so fanatical about his beer we know that putting our label on Rock Art’s craft will be always be an instant winner.”
The special brew is available to patrons for $4.99, but Rock Art co-owner Renee Nadeau suggests purchasing while the quantities are still in supply.
“The Simcoe hops is becoming so popular with brewmeisters that it is becoming difficult to purchase,” she said.
Steven Panoushek, the market’s deli leader and artisan beer enthusiast oversaw the project and frequently offers market attendees suggestions on pairing the beer with foods such as Vermont cheddar cheeses and apples from local orchards.
Panoushek said the ale is perfect for a “fall picnic” and perfect for the area of Woodstock, which has received accolades from the Boston Globe and Martha Stewart Living Magazine in recent months.
For Nadeau, the collaboration meant much more than providing a product to her local community, it was another chance to enhance her company’s relationships.
“I love collaborating with my neighbors,” she said.MORE IN National / World Business
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